Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera
$2,498

The Sony A7 IV has been the camera I’ve used most this year and the successor to the incredibly popular Sony A7 III. The A7 IV is an all-round capable hybrid camera for almost any situation as both a photographer and videographer. It has an all-new 33-megapixel sensor, insanely good autofocus capability, shoots 4K at 60 frames at 10 bit 4:2:2. There’s better specialist cameras out there for sure, but the A7 IV is the best all-rounder mirrorless camera on the market this year. It’s been so amazing being able to just pack the one camera and then feel confident that I’ll be able to take stellar photos and 4K video footage

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
• 33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 - 240 V , 50/60 Hz, 0.2 A.

• 8x more powerful, next generation BIONZ XR image processing engine

• Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats

• 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning

• Beautiful color expression made simple with S-Cinetone color profile

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