A couple of resources that I want to recommend before we get started because they helped me quite a lot are related to deal-making and negotiating . . . Then two on the tactics and strategies of actual deal crafting and overcoming objections. Getting Past No . . . and Secrets of Power Negotiation. It is by Dawson, who cut his teeth in real estate. And I would suggest getting the audio if you can.

via #166: How Creatives Should Negotiate

Capping your downside, if you can cap your downside, you can afford to do many experiments, and the upside will eventually take care of itself if you’re formulating good experiments. Those were some of the things I learned, and I think the Meta scale on top of that was negotiating. Whether it’s – there are a couple of resources that really helped me: “Secrets of Power Negotiating,” by Roger Dawson. Get the audio, if you can, Secrets of Power Negotiating.

Secrets of Power Negotiating is a great book. The audio is even better.