There’s a term I do recommend, if people read Getting the Yes – BATNA: Best Alternative to Negotiated Agreement, which is a really important concept to grasp.
This informative guide tackles the topic of negotiation as a vital part of daily life. It teaches how to effectively and powerfully negotiate, preventing stubborn haggling, and ensuring mutual problem-solving. The jargon-free principles presented by Fisher and Ury will help guide you to success in any negotiation.
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