I would say it runs the gamut from say, like a Guy Raz, so How I Built This, who is using, I don’t want to say This American Life format, but he’s doing a lot of — a ton of prep, a lot of recording, and then immaculate editing with his team and telling a story arc. So they might move things around and that is a particular game. That’s a very particular game, and he and his team are very, very good at it.
I would say, this is going to seem like an easy one, but Joe Rogan has done an excellent job of becoming a category of one. He wasn’t emulating someone else, and for those wondering where you might be able to read up on how to do this, there’s a chapter called “The Law Of Category” in The 22 Immutable Laws Of Marketing. A lot of the other chapters are outdated, this one everyone should read.
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.
Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.
Revised and updated to remain relevant to today's market conditions and new innovations
A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off
Today's struggling economy puts even greater importance on the theory and practice of business differentiation
This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition
Reliable, proven advice that works for businesses of any size in any industry
Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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