Ever since I wrote The 4-Hour Body, starting my day with ~30 grams of protein has been an essential part of my routine. I’ve been using Ascent’s whey protein for the last several years, and I recently tried their new plant-based protein. I’ve experimented with many other plant-based proteins, and most compromise on taste or efficacy, but Ascent Plant Protein is delicious and provides 25 grams of protein with 4 grams of BCAAs to support muscle health. To ensure their product tastes great, Ascent verified it with third-party consumer research, and it won on taste and texture against the market leader. What’s more, it’s made from organic, real-food sources like organic pea, pumpkin, and sunflower and contains zero artificial ingredients, artificial sweeteners, or added sugars.