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Their latest article illuminates the four key metrics that are currently capturing investors' attention. In the current fundraising climate, the road may seem tough for early-stage startups, but with the right knowledge, there is room for optimism. In these challenging times, gaining access to capital requires renewed diligence, however, investors haven’t stopped searching for opportunities, they've simply shifted the criteria. Discover what these sought-after metrics are that VCs and investors are keen to see in startups. With Mercury, today's sponsor, you get more than just banking; you gain access to the connections, advice, and knowledge you need to turn your startup dreams into reality.

Note: Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.