PopulAR is a global ecosystem focusing on meaningful content creation in Augmented Reality, Mixed Reality and Virtual Reality. PopulAR Studio advisory, production, research and education services is repeatedly used by the biggest tech, brands, institutions and startups in the space. This activity has cultivated a deep understanding of the XR landscape which, combined with a willingness to establish healthy values in this rising space, has started PopulAR Planets: an independent community dedicated to AR creation.